Riccione Piadina, a renowned Italian food company, has chosen Gulfood as its launching platform to expand its reach in the United Arab Emirates. The Gulfood exhibition, the largest food and beverage event in the region, is taking place in Dubai from February 19th to February 23rd. This strategic decision by Riccione Piadina highlights the company’s aim to tap into the lucrative UAE market and capitalize on the growing interest in Italian cuisine among Emirati consumers.
Riccione Piadina showcases its products at Gulfood 2024
Reputed for its traditional Italian piadina, Riccione Piadina has joined a multitude of prominent companies from around the globe at Gulfood 2024. This renowned exhibition, held annually in Dubai, attracts industry professionals, chefs, and food enthusiasts looking to discover the latest trends and innovations in the food and beverage sector. With a focus on quality and authenticity, Riccione Piadina aims to provide UAE consumers with a taste of genuine Italian street food.
Gulfood offers an exceptional opportunity for Riccione Piadina to gain visibility, establish business relationships, and expand its market share. The Emirati market has shown a significant interest in international cuisines, and Italian food is particularly popular among UAE residents. With its emphasis on high-quality ingredients and traditional recipes, Riccione Piadina’s participation at Gulfood 2024 serves as a strategic move to establish a strong presence in the UAE and meet the increasing demand for Italian street food.
The allure of the UAE food industry
The United Arab Emirates has witnessed rapid growth in its food and beverage industry over recent years. The diversified population, which includes a large number of expatriates, has contributed to the demand for a wide variety of international cuisines. Italian food, known for its rich flavors and culinary heritage, has gained immense popularity among UAE residents. As the food industry in the UAE continues to flourish, exhibitors like Riccione Piadina recognize the potential of this market and strive to bring a taste of authentic Italian cuisine to the UAE consumers. Participating in Gulfood serves as a strategic move for Riccione Piadina to extend its footprint in the UAE and build lasting partnerships with distributors and retailers.
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“The UAE has become a hub for diverse culinary experiences, and we believe that our traditional piadinas will be well-received by Emiratis who appreciate high-quality and authentic flavors,” said Riccardo Giovanni, CEO of Riccione Piadina.
